Marketing
Target accuracy: marketing meets satisfied customers
Nowadays efficient marketing needs to accomplish more than ever. However, this doesn’t mean that it should cost more. It’s all a question of the correct planning. And of course our system will help you with all the right answers.
For example, take the advertising material and media code administration, which controls and optimizes the success of your marketing actions. With those codes in your mail distribution you can find an abundance of information about your target group, i.e. which communication medium caught on at what time and for what reason. With this knowledge you can use your advertising in general much more efficiently and stay within your budget. Use it to be on target when you address your customers and for long-term success.
Speaking of efficiency: there are companies that look for promising target groups like looking for the needle in a haystack. So it can happen sometimes that a single retired gentleman receives all of a sudden, in the course of an advertising campaign, advertising material for maternity clothes. But luckily there are also companies that find the needle in a haystack. How do they do it? They focus on the universal logic of the D&G-Versandhaus-System information retrieval.
This system enables you to select the genuinely interesting target groups for a planned marketing campaign. These valuable data in your customer action and order history ensure that measurements can be taken that do reach their target, i.e. a brochure for baby carriages is delivered to that young woman who ordered a maternity dress nine months ago.
And the most interesting fact: there is no mathematical or IT technical know-how required for the definition of the selecting conditions. With the help of a graphical data flow chart, anyone can disclose one’s selection wishes to the system without having to master unpopular Boolean algebra.
Marketing
Target accuracy: marketing meets satisfied customers
Nowadays efficient marketing needs to accomplish more than ever. However, this doesn’t mean that it should cost more. It’s all a question of the correct planning. And of course our system will help you with all the right answers.
For example, take the advertising material and media code administration, which controls and optimizes the success of your marketing actions. With those codes in your mail distribution you can find an abundance of information about your target group, i.e. which communication medium caught on at what time and for what reason. With this knowledge you can use your advertising in general much more efficiently and stay within your budget. Use it to be on target when you address your customers and for long-term success.
Speaking of efficiency: there are companies that look for promising target groups like looking for the needle in a haystack. So it can happen sometimes that a single retired gentleman receives all of a sudden, in the course of an advertising campaign, advertising material for maternity clothes. But luckily there are also companies that find the needle in a haystack. How do they do it? They focus on the universal logic of the D&G-Versandhaus-System information retrieval.
This system enables you to select the genuinely interesting target groups for a planned marketing campaign. These valuable data in your customer action and order history ensure that measurements can be taken that do reach their target, i.e. a brochure for baby carriages is delivered to that young woman who ordered a maternity dress nine months ago.
And the most interesting fact: there is no mathematical or IT technical know-how required for the definition of the selecting conditions. With the help of a graphical data flow chart, anyone can disclose one’s selection wishes to the system without having to master unpopular Boolean algebra.
Highlights
- Universal selection of data with graphical data flow chart
- Data output in prevalent formats and as MS-Word serial letter data file
- Managing of campaigns, media code, advertising materials
- Comparing of media codes
- Prognoses and projections
- ‘Recommend a friend’ advertising